Epson America Sets New Standards In Retail Consumer Engagement By Launching Its Innovative Mobile Web Site
Stepping to the Next Level of Helping the Customer Make Informed Purchase Decisions, Epson Provides Unique Tools at the Point of Sale. By Offering Instant Access to Online Consumer Reviews, Videos, Product Details and More, the Consumer Electronics Bellwether Precedes the Rapidly Unfolding Mobile Merchandising Trend.
Santa Clarita, Calif., August 27, 2010 – mVentix, Inc. has unraveled its latest collaborative effort with EPSON America – a comprehensive mobile library of EPSON products that can be accessed by consumers at the point of sale across thousands of U.S. national retailers that carry the brand. One of the first in its scope and outreach in the consumer electronics sector, this initiative is aimed at assisting the purchase decision at the point of sale by driving short videos, consumer reviews, product specifications and more to shoppers’ mobile devices via a specifically tailored mobile web site (www.epson.com/txtrev).
This retail consumer-oriented development is driven by smart technology, which breaks the smart phone-only limitations and delivers the same online experience to virtually any modern mobile device supplied with a data plan and browser. The well-organized opt in-based program gives EPSON access to pre-qualified target demographics, which maximizes effectiveness of future communications. Retailers are poised to reap their benefit from this collaborative effort, as retailer-specific consumer opt-ins will help EPSON drive traffic to stores with new promotions, discounts and exclusive offers.
EPSON America, the U.S. affiliate of Japan-based Seiko Epson Corporation, has been utilizing a number of cutting edge training and marketing solutions over the last several years, establishing itself as an innovative industry leader. Combining text and mobile web, EPSON intends to take full advantage of the mobile merchandising trend and years of mobile marketing expertise the mVentix team brings to the table along with its flagship solution.
“Mobile merchandising, however unprecedented, appears to be a logical and typical to EPSON step in the direction of thought leadership and industry innovation,” assessed President and CEO of mVentix, Kristian T. Fatzov. “A set of reference tools, uniquely and painstakingly designed to offer the consumer an opportunity to make an informed yet fast decision which EPSON product to buy, creates a new sort of customer engagement dynamic.”
For more information or questions on how to extend your product to top-of-mind position at retail by incorporating mobile engagement solutions in your overall business strategy, please contact mVentix at (661) 263-1768 x 8305, info@mVentix.com. SMS demo available by texting “MOBILE” to 71097.
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About mVentix, Inc.
mVentix, Inc. is a leading point-of-sale engagement firm, specializing in providing services primarily to brands, marketing/ad agencies and retailers. The company’s portfolio of solutions include market intelligence gathering, mobile engagement, assisted sales, training and merchandising programs targeted at driving revenues and high return on investment. mVentix’s results-driven culture and creative approach have been repeatedly recognized by clients as absolutely critical in executing the initiatives they need to win in a highly competitive and ever-changing market environment. For more information, please visit www.mVentix.com.
mVentix, Inc. Extends its Expertise in Mobile Marketing to Trend Micro, Inc.
Weighing In Economic Challenges and Utilizing the Opportunities in the Mobile Space, the Innovative Global Leader in the Digital Information Security Goes Mobile to Boost Brand Mindshare and Strategically Communicate Its Message At Retail.
Santa Clarita, Calif., July 28, 2010 – mVentix, Inc. has announced a new strategic partnership with Trend Micro aimed at promoting innovative technology of the award-winning security software manufacturer. The ever-expanding mobile channel coupled with the extensive marketing expertise and a suite of proprietary tools the mVentix team brings to the table, will allow Trend Micro to maximize the outreach of its training and marketing messages and streamline brand communications at retail.
By offering its mobile communication platform called cellYourBrand, mVentix, a Los Angeles-based mobile marketing and technology firm, will provide Trend Micro with a unique opportunity to engage and interact with retail sales personnel across the nation in real time. Communications conducted via the mobile medium will serve the primary purpose of growing the brand mindshare and boosting loyalty to its products.
“Our technology and marketing expertise is a smart investment for innovative companies like Trend Micro,” commented President and CEO of mVentix Kristian T. Fatzov. “In the current economic climate, it is a prudent tactical decision to look for the most efficient and focused marketing venues that would maximize your brand awareness while minimizing your fiscal exposure and bringing the full control of your marketing initiatives to your fingertips. The mobile channel can provide just that.”
Trend Micro, a Tokyo, Japan-based computer and network security software development company recognized the benefits of the direct interactive communication channel with retail sales employees across national distributors of the brand’s products. By focusing on direct interactive communication with its target demographic of retail sales associates, Trend Micro will be able to provide consistent and engaging training content aimed at boosting the knowledge of its products among sales personnel, promoting new releases, collecting feedback, disseminating exclusive offers and rewarding the mobile campaign participants with outstanding prizes.
As the mobile channel has become the preferred means of communication among tech-oriented and computer-savvy individuals in the U.S., Trend Micro’s synergy with the mobile channel will ensure higher exposure of the brand to its focus audience and secure the brand’s position as a thought leader in its industry sector.
Mobile campaigns designed for the sales team at retailers that distribute the brand’s products, ultimately pay off with higher revenues and improved recommendation rates.
For more information or questions on how to extend your product to top-of-mind position at retail by incorporating mobile marketing in your overall business strategy, please contact mVentix sales at (661) 263-1768 x 8305, info@mVentix.com. SMS demo available by texting “MOBILE” to 71097.
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About mVentix, Inc.
mVentix, Inc. is a leading mobile marketing and technology agency, specializing in empowering brands, marketing/ad agencies and media organizations to communicate in real time with their target consumer groups through the mobile channel. Our business model features a consultative and collaborative approach to building custom-tailored mobile solutions that align with our clients’ unique go-to-market strategies. Each mVentix solution integrates creativity and mobile marketing expertise, cutting-edge technology, superior execution and unmatched return on investment. For more information, please visit www.mVentix.com.
JL Audio Partners with mVentix to Streamline the Promotion of Sound Equipment and grow Brand Loyalty
Valencia, Calif., October 23, 2009 – mVentix, Inc. has announced a new strategic partnership with JL Audio aimed at promoting innovative technology of the award-winning audio manufacturer. The ever-expending mobile channel coupled with the extensive marketing expertise and a suite of proprietary tools the mVentix team brings to the table, will allow JL Audio to expand its partnership with independent specialists/custom installers across the U.S.A.
By offering its mobile communication platform called cellYourBrand, mVentix, a Los Angeles-based mobile marketing and technology firm, will provide JL Audio with a unique opportunity to engage and interact with independent dealers, specialty retailers and a wide network of auto equipment installers in real time. All communications conducted via the mobile medium will serve the sole purpose of growing the brand mindshare, thus boosting loyalty to its products.
“Our technology and marketing expertise is a smart investment for specialty and niche-oriented businesses like JL Audio,” commented President and CEO of mVentix Kristian T. Fatzov. “In the current economic climate, it is a prudent tactical decision to look for the most efficient and focused marketing venues that would maximize your brand awareness while minimizing your fiscal exposure and bringing the full control of your marketing initiatives to your fingertips. Mobile channel can provide just that.”
JL Audio, a Miramar, Florida-based boutique aftermarket audio technology company has recently restructured its marketing strategy to meet the challenges of the waning market for luxury aftermarket audio components. By focusing on direct interactive communication with its target demographic, JL Audio will be able to constantly keep its products top of mind by promoting new releases, collecting feedback, disseminating exclusive offers and rewarding the mobile campaign participants with outstanding prizes, such as the new HD900/5 Amplifier worth over $1000 already scheduled to be drawn in November.
“This collaboration will allow JL Audio to complement our sales and other promotional initiatives with a set of unmatched interactive communication campaigns directed to improve mindshare at retail and across the network of independent dealers,” said Manville Smith, JL Audio VP of marketing.
As the mobile channel has become the preferred means of communication predominantly among the teen and young adult populations in the U.S., product manufacturers that target these consumer categories have started to realize that mobile marketing campaigns can deliver a gradual growth of the brand mindshare among the end customers. Mobile campaigns designed for the sales field force at retailers that distribute the brand’s products ultimately pay off with a higher volume of sales and improved recommendation rates.
For more information or questions on how to extend your product to top-of-mind position at retail by incorporating mobile marketing in your overall business strategy, please contact Sales at (661) 263-1768 x 8305, info@mventix.com. SMS demo available by texting “MOBILE” to 71097.
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About mVentix, Inc.
mVentix, Inc. is a leading mobile marketing and technology agency, specializing in empowering brands, marketing/ad agencies and media organizations to communicate in real time with their target consumer groups through the mobile channel. Our business model features a consultative and collaborative approach to building custom-tailored mobile solutions that align with our clients’ unique go-to-market strategies. Each mVentix solution integrates creativity and mobile marketing expertise, cutting-edge technology, superior execution and unmatched return on investment. For more information, please visit www.mventix.com.
mVentix, Inc. Announces the Extension of its Strategic Relationship with EPSON America, Inc.
Los Angeles, Calif., June 24, 2009 – mVentix, Inc. announced today that it has renewed its agreements with EPSON America, Inc. in a mutual effort to advance the Japanese electronics giant’s position at U.S. retail.
In the face of the lagging global economy, EPSON America, the U.S. affiliate of Japan-based Seiko Epson Corporation, chose an efficient approach to maximizing its marketing and sales dollars while maintaining these budgets in check. By incorporating mVentix’s Quality Assurance services in its portfolio, EPSON gained an invaluable opportunity to receive independent, comprehensive and cost-effective analysis of the merchandising, sales and new product placement execution by its outsourced field force and retail partners across the U.S. and Canada.
Since first partnering with EPSON in 2006, mVentix, a privately held provider of innovative retail marketing, mobile marketing and commercial sales solutions, has been actively engaged in gathering, analyzing and reporting real-time competitive and market intelligence information across the network of national retailers. “We are devoted to bringing the highest value to our clients through the rigorous approach to our business,” stated Kristian T. Fatzov, president and CEO of mVentix. “Working in close partnership with such clients as EPSON in a highly dynamic and competitive environment engages us in a constant quest for better and more effective instruments we can integrate in our QA solutions as part of a comprehensive, multi-dimensional campaign.”
For more information on how to incorporate Quality Assurance services into your retail business strategy, gain up-to-date and accurate market information to facilitate your merchandising and sales efforts, please contact Sales at (661) 263-1768 x 8305, info@mventix.com.
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About mVentix, Inc.
mVentix, Inc. is a leading marketing and technology agency, specializing in providing national integrated sales and marketing services primarily to brands, marketing/ad agencies and media organizations. Our customized solutions for manufacturers, retailers and resellers include retail quality assurance, mobile marketing, direct sales, training and merchandising programs targeted at driving revenues and high return on investment. Our results-driven culture and creative approach have been repeatedly recognized by clients as absolutely critical in executing the initiatives they need to win in a highly competitive and ever-changing market environment. For more information, please visit www.mventix.com.
Leading Mobile Marketing Agency, mVentix, Inc., Underwrites Industry Groundbreaking Study by Aberdeen Group
Research Confirms Best-in-Class Companies Experience Notable Success by Leveraging Mobile Marketing Channel to Reach Target Consumer Audiences.
VALENCIA, Calif., November 11, 2008 – mVentix, Inc., a Los Angeles-based mobile marketing and technology firm, announced its sponsorship of a benchmark study by the renowned research company, Aberdeen Group. The new study, “Mobile Marketing: Going Direct to Consumers’ Hips, Pockets and Purses,” examined the powerful and rapidly emerging channel of mobile marketing, proving it a successful and vital medium for global brands wishing to connect with their target consumers.
In the study, Aberdeen spent the last several months surveying over 150 diverse organizations, resulting in a comprehensive analysis of the companies’ integration of mobile marketing practices into their overall business strategies. The telling results outline the positive effects this innovative marketing vehicle is having on growing brands’ mindshare, as well as fiscal returns on their marketing investments.
The top 20 percent of the study’s best aggregate performance-scoring companies, known as the Best-in-Class, have achieved remarkable success at the hands of their mobile marketing efforts. When compared to the bottom 30 percent performance-scoring companies, according to Aberdeen’s report, Best-in-Class organizations:
- Experience 6.5 times the return on marketing investments
- Are twice as likely to dedicate operational resources to mobile marketing efforts
- Are 7.8 times more likely to have defined performance metrics in place for measuring mobile marketing effectiveness
- Have double the number of customer engagements and enjoy 1.3 times higher customer satisfaction rates
Aberdeen research also suggests 82 percent of the total number of respondents surveyed expect their budgets for mobile marketing to increase in the next fiscal year, while budgets for half of the Best-in-Class companies surveyed are expected to increase by more than 20 percent.
“The Aberdeen study recognizes the emerging trends in the mobile marketing channel and the prominent position it is taking in general business practices for leading companies across all industries,” said Kristian Fatzov, president and CEO of mVentix. “We provide an insight to our client companies on how to best utilize this marketing option, which is key to their long-term success and achieving Best-in-Class results. mVentix is uniquely positioned to offer both the mobile consulting and the technology required to organizations seeking to explore this exciting new medium.”
“As marketing via SMS, MMS and location-based services becomes increasingly popular, powerful and acceptable to consumers, companies are coming to view mobile devices as essential advertising and marketing tools for reaching consumers on the go. This study shows that marketing departments and organizations are prepared to capitalize on this new medium for interacting with consumers, providing they first spend some time understanding best practices in campaign design and implementation and that they put the right business processes, organizational resources and performance metrics in place to support their mobile marketing activities,” said Aberdeen Research Fellow, Customer Management Technology Practice Jeff Zabin.
For more information or questions on how to achieve Best-in-Class results and partner with mVentix, please contact Sales at (661) 263-1768 x 8305; info@mventix.com. SMS demo available by texting “MOBILE” to 71097.
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About mVentix, Inc.
mVentix, Inc. is a leading mobile marketing and technology agency, specializing in empowering brands, marketing/ad agencies and media organizations to communicate in real time with their target consumer groups through the mobile channel. Our business model features a consultative and collaborative approach in building custom-tailored mobile solutions that align with our clients’ unique go-to-market strategies. Each mVentix solution integrates creativity and mobile marketing expertise, cutting-edge technology, superior execution and unmatched return on investment. For more information, please visit www.mventix.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions. For additional information about Aberdeen Group, visit www.aberdeen.com or call (617) 723-7890.
Integrity Ventures, Inc. Announces Corporate Name and Brand Identity Change to mVentix, Inc.
Santa Clarita, CA (June 25, 2007) – Integrity Ventures, Inc. dba Integrity Marketing dba Integrity Media dba Integrity Technologies, a privately held provider of innovative retail marketing, mobile marketing and interactive media solutions, announced today that it has formally changed its corporate name to mVentix, Inc. The corporate name and brand identity changes were made in alignment with the company's new go-to-market strategy "One Name, One Brand, One Company".
The company further announced that it will place all of its operating business units, Integrity Marketing, Integrity Media and Integrity Technologies, under the mVentix brand, effective immediately. This consolidation will allow mVentix, Inc. to differentiate its brand as a leading innovative marketing solutions provider in the US, and to leverage its established branding when exploring new markets internationally.
"We are very excited about the changes as they mark a new milestone in our evolution and growth as an organization," said Kristian Fatzov, President and CEO of mVentix. "Attacking the market under one united brand combined with our broad portfolio of services will allow our sales and marketing efforts to become much more recognizable and effective. In addition, a unified company can operate more efficiently while simultaneously building better synergies between the different business units. This unified approach will also eliminate confusion amongst any of our clients utilizing multiple services," Fatzov added.
mVentix, Inc. also stated that most of the major elements of the new brand have already been launched, including the new unified web portal www.mventix.com. Traffic from the former operating Internet sites www.integrivent.com, www.integrimktg.com and www.integrimedia.com will be routed to the new domain along with all company e-mail addresses, while maintaining current e-mail aliases. Excess inventory of previously branded marketing materials will be used whenever possible while the transition to new marketing materials takes place.
A3TV the Nightlife Network Inc. Creates Unique Text Message Campaign with Integrity Media
Miami Beach, FL, February 08, 2007 -- Integrity Media, a subsidiary of Integrity Ventures, Inc., is uniquely positioned in the mobile marketplace to connect with consumers anytime and anywhere via the highly personal mobile device. Integrity's mobile marketing and interactive media platforms provide an innovative and effective medium to drive client revenues, consumer impressions and viewer loyalty.
"Our goal is to create a true interactive television experience for A3TV's viewers. Programs like VideoPlay and "VIP 4 The Night " combine the reach of television with the personal nature of mobile phones and also provide new revenue opportunities for A3TV," stated Vesko Urukov, Vice President of Integrity Media.
A3TV The Nightlife Network is launching two new and unique interactive programs with a text message (SMS) component. "VIP 4 The Night" text message campaign offers viewers a chance to win VIP status for one night at an exclusive party event in NYC or Miami Beach. VideoPlay Interactive is a text message voting show featuring new music videos and great prizes.
Integrity Media Launches a Nationwide Text Message Campaign on GolTV for Derby Weekend
Santa Clarita, March 10, 2007 -- Integrity Media launches a TV promotion on GolTV for Derby Weekend encouraging viewers to vote for their favorite team during three European derby soccer games. Multiple 30 second TV ads were broadcasted in Spanish and English nationwide on GolTV prior and during the soccer matches between Barcelona vs. Real Madrid, Inter vs. Milan and Werder Bremen vs. Bayern Munchen. All voters were entered into a random drawing to win a sponsored Disney Vacation to Orlando for 2 by a Florida travel agency. Real-Time voting statistics were available online at www.integrimedia.com/text2win.
Magic Media Networks' Subsidiary, Destination Television, Inc., Creates New Revenue Stream
FORT LAUDERDALE, Fla., Sep 26, 2006 (BUSINESS WIRE) -- Magic Media Networks, Inc. (MGCN) , and Integrity Media have agreed to provide mobile phone marketing services and text messaging (SMS) for Destination Television's Bar TV, Gym TV and Hotel TV television networks.
The platform allows for music video and movie trailer downloads, contests, promotions and giveaways, while creating a viable measurement of viewers. "Our agreement with Integrity Media adds new revenue streams to our business model and allows us to measure our viewers and their interests, giving us a profile of our targeted demographic like never before," said Gordon Scott Venters, President and CEO of Magic Media.
Integrity Media, a subsidiary of Integrity Ventures, Inc., is uniquely positioned in the mobile marketplace to connect with consumers anytime and anywhere via the highly personal mobile device. Integrity's mobile marketing and interactive media platforms provide an innovative and effective medium to drive client revenues, consumer impressions and brand loyalty.
"Mobile marketing is at the forefront of a growing trend destined to change the traditional media channel into a fully interactive network. We're very excited to help lead this trend with Magic Media," stated Kristian Fatzov, President and CEO of Integrity Media.
Destination Television also agreed with couture magazine Nikki Style to provide production services and air over 100,000 commercial advertisements for the new magazine on its OOH networks. Destination Television will receive full page advertising space in Nikki Style during the term of the agreement. Nikki Style is owned by international entrepreneur, Jack Penrod, whose global portfolio of premium destinations includes Nikki Beach, Miami, Nikki Midtown N.Y., Nikki Beach Cabo San Lucas, Nikki Beach Puerto Vallarta, and Nikki Sardinia.
Peter Higney Nikki Style President and Publisher added: "We look forward to bringing our fashion magazine exposure on the Destination Television networks, and are confident that the value added for our clientele will benefit from this additional branding."
"Safe Harbor statement" under the Private Securities Litigation Reform Act of 1995
This release contains forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results, specifically in the areas of future sales growth and profitability. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.
For additional information, please contact investor relations at: Magic Media Networks, Inc., 530 North Federal Highway, Fort Lauderdale, FL 33301.
Media Contact: www.magicmedia.com 530 North Federal Highway, Fort Lauderdale, Florida 33301.
Corporate Contact: Gordon Scott Venters, President/CEO 1-866-382-DETV.
SOURCE: Magic Media Networks, Inc.
Magic Media Networks, Inc., Fort Lauderdale Gordon Scott Venters, 1-866-382-DETV
