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Home  Company Press Releases mVentix, Inc. Underwrites Mobile Industry Groundbreaking Study by Aberdeen Group
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Leading Mobile Marketing Agency, mVentix, Inc., Underwrites Mobile Industry Groundbreaking Study by Aberdeen Group | Research Confirms Best-in-Class Companies Experience Notable Success by Leveraging Mobile Marketing Channel to Reach Target Consumer Audiences VALENCIA, Calif., November 11, 2008 - mVentix, Inc., a Los Angeles-based mobile marketing and technology firm, announced its sponsorship of a benchmark study by the renowned research company, Aberdeen Group. The new study, "Mobile Marketing: Going Direct to Consumers’ Hips, Pockets and Purses," examined the powerful and rapidly emerging channel of mobile marketing, proving it a successful and vital medium for global brands wishing to connect with their target consumers. In the study, Aberdeen spent the last several months surveying over 150 diverse organizations, resulting in a comprehensive analysis of the companies’ integration of mobile marketing practices into their overall business strategies. The telling results outline the positive effects this innovative marketing vehicle is having on growing brands’ mindshare, as well as fiscal returns on their marketing investments. The top 20 percent of the study’s best aggregate performance-scoring companies, known as the Best-in-Class, have achieved remarkable success at the hands of their mobile marketing efforts. When compared to the bottom 30 percent performance-scoring companies, according to Aberdeen’s report, Best-in-Class organizations: - Experience 6.5 times the return on marketing investments
- Are twice as likely to dedicate operational resources to mobile marketing efforts
- Are 7.8 times more likely to have defined performance metrics in place for measuring mobile marketing effectiveness
- Have double the number of customer engagements and enjoy 1.3 times higher customer satisfaction rates
Aberdeen research also suggests 82 percent of the total number of respondents surveyed expect their budgets for mobile marketing to increase in the next fiscal year, while budgets for half of the Best-in-Class companies surveyed are expected to increase by more than 20 percent. "The Aberdeen study recognizes the emerging trends in the mobile marketing channel and the prominent position it is taking in general business practices for leading companies across all industries," said Kristian Fatzov, president and CEO of mVentix. "We provide insight to our client companies on how to best utilize this marketing option, which is key to their long-term success and achieving Best-in-Class results. mVentix is uniquely positioned to offer both the mobile consulting and the technology required to organizations seeking to explore this exciting new medium." "As marketing via SMS, MMS and location-based services becomes increasingly popular, powerful and acceptable to consumers, companies are coming to view mobile devices as essential advertising and marketing tools for reaching consumers on the go. This study shows that marketing departments and organizations are prepared to capitalize on this new medium for interacting with consumers, providing they first spend some time understanding best practices in campaign design and implementation and that they put the right business processes, organizational resources and performance metrics in place to support their mobile marketing activities," said Aberdeen Research Fellow, Customer Management Technology Practice Jeff Zabin. For more information or questions on how to achieve Best-in-Class results and partner with mVentix, please contact Kristian Fatzov at (888) 455-2341 x 101,
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, SMS demo available by texting "MOBILE" to 71097. CLICK HERE for additional survey results and a full complimentary report. # # # About mVentix, Inc. mVentix, Inc. is a leading mobile marketing and technology agency, specializing in empowering brands, marketing/ad agencies and media organizations to communicate in real time with their target consumer groups through the mobile channel. Our business model features a consultative and collaborative approach in building custom-tailored mobile solutions that align with our clients’ unique go-to-market strategies. Each mVentix solution integrates creativity and mobile marketing expertise, cutting-edge technology, superior execution and unmatched return on investment. For more information, please visit www.mventix.com. About Aberdeen Group, a Harte-Hanks Company Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions. For additional information about Aberdeen Group, visit www.aberdeen.com or call (617) 723-7890.
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