Outsourced
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According to studies, over 75% of consumer purchase decisions are made at the point of sale. At retail, there are a number of factors that can affect that purchase decision. Unfortunately, not all of them are under your direct control. Such factors include: - Mindshare: are retail sales associates recommending your brand and products over the competition?
- Placement: are your products placed at premium retail real estate (such as end caps) and do they stand out from the competition?
- Demo-readiness: can customers touch, feel, sample your products or services before making a purchase decision?
- Detailing/merchandising: do your displays look presentable; are there marketing materials available that could help customers make a decision; do your products have the correct pricing and promotion information displayed and visible?
- We at mVentix will work with you to develop and launch a flexible custom-tailored retail program focused on controlling the right combination of the above factors, based on your objectives and strategy. You can look at our retail program as the logical and natural extension of your internal advertising, marketing and sales efforts. Your mVentix retail program consists of a team of highly trained and motivated representatives, visiting retail stores anywhere in the United States on a regular basis and executing any or all of the following critical tasks:
Your branding and product message are further reinforced through our unique text message-based retail communications system cellYourBrand. |
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Channel Marketing 