"Know your enemies and know yourself, and you need not fear the outcome of 100 battles"
Sun Tzu
Having up-to-date and accurate market information is essential for the success of any company offering products and/or services in the retail channel. Our Retail Quality Assurance services are focused on exactly that: gathering, analyzing and reporting real-time competitive and market intelligence information. This is achieved through a national network of Market Intelligence Representatives, who can visit a set of locations of your choice and collect any type of point of sale information essential to your business such as:
Each time you need to gather market information, the mVentix team will work with you to:
Identify your objectives and tailor the Market Intelligence project/program around those objectives
Decide on the optimum number of locations in order to gather accurate information based on a representative sample
Design a custom questionnaire to be able to deliver actionable and quantifiable data
Identify the timelines and best times of the week and day to gather the necessary information
Identify the best analysis and reporting formats
Once the project is launched, you can view the reports and information submitted by our field team in real-time through your unique access to our proprietary reporting system - IntegriRep.
Market Intelligence Assignments can be performed on demand as separate projects, or as part of a multi-project program, custom designed and executed to fit exactly to your market strategy and objectives.
Companies that can best benefit from our Market Intelligence services include:
Retailers
Brands or Manufacturers selling at retail stores
Companies offering services at retail
Brands utilizing a field sales/marketing force (outsourced or in-house)