Customers go to the store for different reasons. Sometimes they are influenced by your advertising, other times it may be a friend’s recommendation that made them walk in, or maybe just a plain need or want… and getting them into the store is great, but it’s only half the battle. For more complex products, we know three out of four customers decide which brand to buy after they walk into a store, not before. And often it doesn’t matter that your ad drove them there, or your discount.
What matters is what happens in the aisle.
If a store associate doesn’t recommend your product when asked, or the customer can’t “touch it and feel it”, or if your product simply doesn’t stand out… well… you know what happens then… We simply make sure it doesn’t.
Here is how:
Scalable program model: While evaluating your objectives and proposing a performance-based sales concept, which we pilot, adjusting as necessary, we deliver a proof of concept and then scale the program nationally. This ensures the highest impact at the lowest degree of risk for you.
People: We structure our dedicated field teams to fit the job, not the other way around. We bring in the right people and we manage them with the right mix of technology, motivation, performance metrics and incentives to achieve your objectives.
Technology: Unlike most retail services companies, we are also an R&D house. We develop our own field management platforms, and tailor them to your program, fast.
Creative selling solutions: We are not just a field staffing agency, spending most of our time maximizing coverage and in-store hours. That part is a given. What we do above and beyond is what sets us apart, and this is what we really focus on while executing your programs...