According to Razorfish, 61% of people rely on user reviews for product information or research before a buying decision is made. What happens to these people when they see a product or service they like in a retail store? Do they buy it while in the store or do they go home to read consumer reviews first? Then what happens? Do they go back to the store or do they buy the product online? Is this a missed opportunity for you?
Until recently, consumer reviews, along with any other tools designed to assist and influence the purchase decision, like video, product comparisons, etc. were only possible if you were shopping online.
Our mobile platform can now empower your brand to drive rich content to people’s mobile devices when they need it, when you need them to have it, in the store aisle, while trying to pick your product... or your competitor’s. This way your sales are a QR code scan or a text message away…