Time to Level Up

Client

• Global consumer electronics firm.
• Multiple retail partners.
• Robust national field force.

The Challenge

• Raise the profile, product knowledge and perception of the Client’s product line among Retail Sales Associates.
• Drive additional awareness and engagement on all Client courses that highlight the latest product technology, features and benefits.
• Deliver measurable results on the campaign’s impact on brand perception, brand mindshare and course engagement.

Our Solution

• Execute a multi-week/multi-course campaign that exposes Retail Sales Associates to the premium benefits of the Client’s product line.
• Strategically increase the award value and quantity week-over-week to drive continued engagement and enhanced gamification.
• Ensure learning continuity by tethering each course to one another.
• Utilize SellPro Insight* to measure brand perception pre-campaign, during the active campaign and post-campaign.
• Leverage all SellPro messaging channels to not only drive awareness of the training courses, but reinforce brand messaging as well.
• Align all digital communications, messaging and timing with field force execution.